Sony Pictures Television announced today that online retailers will soon be able to offer Sony content for download in DivX format. The news came as part of a partnership with DivX, Inc. that will also let those files be playable on DivX Certified devices. "We are dedicated to finding legitimate outlets for our content and to that end are excited to be working with DivX to provide retailers with an expanded ecosystem for the digital distribution and playback of our digital media," said Sony Pictures executive VP of Digital Distribution & Mobile Entertainment, Michael Arrieta.
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A spokesperson for DivX, Kristina Weise, told Ars that this would offer consumers high-quality Hollywood content in DivX for the first time ever, and that the deal would cover "all titles in the Sony Pictures Television library." She also said that all titles would be download-to-own, but that there will be some type of unspecified DRM. Tracking down those DivX Sony movies might be a challenge, though. "We have no announcements with retailers at this time," she told us.
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Great news for both users and Sony, one more step in the right direction for Sony whom seems to have been on fire lately and the last few weeks Sony seems to have been doing everything right.
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